Choosing a good investment broker may seem like a daunting task, but it’s not difficult if you know what you’re looking for. Your relationship with your broker should be similar to your relationships with your doctor or accountant; for best results, you should be able to trust and respect these professionals and have confidence in their ability and integrity.
Here are the top five factors that you’ll need to consider in selecting your investment broker.
• Size of Investment
How much money will you invest? The more you invest, the more options you’ll have. Watch out for extra fees attached to some of these options.
• Services Offered

What type of services do you want your broker to provide? Do you want to work with a small firm or a large institutional investor? For instance, some brokers can give you stock recommendations and manage your investment portfolio for you. If you’d rather do these things yourself, then a more cost-effective online broker may be a better match for you.
Also consider whether you want to focus on the most commonly traded stocks or look for more thinly traded issues. Most brokerages will give you access to common stocks, but for things like IPOs, you’ll need a full-service broker.
• Reputation and Licensing
What is the background of the broker and his firm? Be wary of a broker who is affiliated with a firm of questionable reputation. Make sure your broker is licensed by consulting the Financial Industry Regulatory Authority online database, and research whether the broker has had any run-ins with regulatory authorities. Also check whether your capital is insured in case the firm goes out of business or runs into financial difficulties.
• Customer Service
What kind of customer service does the broker provide? Look for ratings and reviews. A good broker will give you the best services he has to offer and will remember your personal preferences.
How does the broker address you? Does he talk on your level? Talk over your head? Talk down to you? Choose someone with whom you feel comfortable and can communicate easily.
In addition, how accessible is the broker? Can you reach him easily during working hours, whether by e-mail, phone, or another method? Does the broker respond promptly to your messages? Given how fast things can change in the stock market, being able to reach your broker quickly is key so he can act on your wishes in time.
• Commission
Look for a broker who provides high quality service at a reasonable commission rate. Commissions ensure that your broker has a vested interest in your financial success; the more you earn, the more he will earn. However, be aware of transaction limits or fees; these are not tied to your portfolio’s performance and should not constitute the bulk of your broker’s pay from you.
As you weigh rates versus experience, remember that an inexperienced broker will likely charge a lower rate; his advice may not be as good as that of a more experienced broker, but he may be hungry to do well and will manage your portfolio carefully. However, some experienced brokers might become a bit lazy because their salaries are not fully dependent on the growth of portfolios.
Ultimately, you should select the investment broker who fits your needs and with whom you feel comfortable. It’s your money at stake, so make sure you trust your broker. Follow your instincts. Remember, no one will look out for your interests as well as you do.